Enter your unit economics and we'll calculate the exact CPL, CAC, and monthly budget range that keeps your paid media profitable — based on your actual numbers, not guesswork.
These numbers form the foundation of your profitability model. The more accurate they are, the more reliable your safe spend range will be.
Your conversion rates connect CPL to CAC. Even a great CPL becomes unprofitable if your funnel leaks — these numbers tell us exactly how much each lead costs to convert into a paying customer.
Tell us what you're currently spending and where. If you haven't started paid advertising yet, enter what you're planning to spend.
These final inputs define what "profitable" actually means for your business — not just breaking even, but generating a return worth your time and risk.
Based on your unit economics, here's the spend range that keeps your paid media profitable.
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Total revenue a client generates over the full relationship
CLV credited to paid media based on your attribution setting
What you actually keep per client after delivery costs
Hard ceiling — spend more and you lose money on every customer
Safe CAC that preserves your target profit margin
Lead-to-appointment × show rate × close rate
CPL ceiling — above this your CAC exceeds break-even
CPL that delivers your target profit margin
Compared against safe range
Minimum return on ad spend to not lose money
Return needed to hit your profit margin goal
| Scenario | Monthly Budget | CPL Target | Est. Leads | Est. Customers |
|---|
To hit your new customer target at current close rates
Months until an ad-acquired customer recovers their CAC
Average annual revenue from a single acquired customer
Book a free Growth Strategy Session with Eustan. We'll review your numbers together, identify where your funnel is leaking, and map out exactly what your paid media system needs to look like to hit your customer target.
Book Your Free Strategy Session →